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Alyssa Grenfell: Mormon Church pays me to criticize them

August 21, 2026 at 10:05 PM MT · via YouTube / Alyssa Grenfell · Summarized by Mormon News from original reporting

Ex-Mormon YouTuber Alyssa Grenfell discusses the irony of receiving LDS missionary ads on her videos criticizing the Church. Grenfell, whose channel focuses on deconstructing Mormon beliefs and practices, notes the absurdity of the Church's advertising algorithm placing recruitment ads in front of her predominantly ex-Mormon audience. The video examines the tension between the Church's missionary efforts and its inability to prevent its ads from appearing alongside critical content. Grenfell frames it as evidence that the Church doesn't fully control its online image despite aggressive brand management.

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