Ex-Mormon YouTuber says Church rebrand is failing
October 2, 2026 at 11:01 PM MT · via YouTube / Alyssa Grenfell · Summarized by Mormon News from original reporting
Ex-Mormon creator Alyssa Grenfell argues in a new video that the LDS Church's multi-year rebrand effort is failing, citing the abandonment of the word "Mormon," the embrace of crosses, and putting Jesus "front and center" as evidence the institution she grew up in is becoming unrecognizable.
The video has drawn 207,726 views in 12 hours and over 1,000 comments. Grenfell's channel focuses on LDS Church criticism and ex-Mormon perspectives.
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