A new Pew Research study reveals unexpected data on Latter-day Saint retention, with retention rates substantially lower than previous estimates, according to a video analysis by Jasmin Rappleye.

The video, posted September 24, has drawn 27,566 views and 207 comments in 30 hours. Rappleye examines Pew's findings on members leaving the Church, noting the data contains both "pleasant surprises" and "less flattering news."

Pew's research is the first major study of Latter-day Saint retention in years. Retention has been a recurring concern for church leadership, with previous surveys showing significant numbers of young adults drifting from activity.