The Salt Lake Tribune examines how the LDS Church's 2018 directive to stop using "Mormon" as shorthand may complicate its current trademark lawsuit against John Dehlin's "Mormon Stories" podcast. The analysis explores whether the church can credibly claim trademark confusion over a term it has publicly distanced itself from.

The church filed suit earlier this year alleging Dehlin's use of "Mormon Stories" causes confusion about whether the podcast is church-affiliated. Legal observers note the tension between that claim and President Nelson's sustained campaign to retire "Mormon" from common usage.

The Tribune's piece walks through trademark law's "likelihood of confusion" test and questions whether a reasonable person would mistake an independent podcast for official church material when the church itself no longer uses the contested term in its own branding.