Ex-Mormon influencer Alyssa Grenfell examines the irony of receiving Mormon missionary advertisements while making videos critical of the Church. The video, sponsored by healthcare platform Zocdoc, has gained over 200,000 views in its first 39 hours. Grenfell notes the absurdity of getting Church ads interrupting content that critiques Mormon teachings and practices.

The phenomenon Grenfell describes highlights the Church's aggressive digital advertising strategy, which uses targeted ads across YouTube and other platforms to reach potential converts and possibly re-engage those who have left. The ads frequently appear on ex-Mormon content, creating jarring juxtapositions that ex-Mormon creators and their audiences find darkly humorous. With over 2,000 comments, the video has resonated with viewers who report similar experiences of being unable to escape Church messaging even after leaving.