An online petition by BYU alumni doctors urges the Big 12 Conference to reconsider its partnership with Monster Energy, joining a broader effort by physicians concerned about energy drink marketing. The petition comes as BYU competes in the conference under the sponsorship arrangement.

The doctors cite health concerns about energy drinks, particularly their marketing to young people and high caffeine content. The Big 12 announced Monster Energy as its official energy drink partner earlier this year.

The petition adds to ongoing tensions between BYU's health-conscious institutional culture—the Church of Jesus Christ of Latter-day Saints prohibits coffee and tea—and commercial partnerships in major college athletics.