USA Today examines why Saturday's BYU-Utah game was scheduled for a 9 a.m. kickoff rather than prime time, despite both teams being ranked in the top 10 and College Football Playoff implications on the line.

The piece argues the rivalry deserved a night slot given its stakes this year — the first time both programs have been ranked this high going into the game. The morning kickoff reflects broadcasting contracts and conference scheduling rather than the game's importance.

Both BYU and Utah have expressed frustration with the time slot, which limits the atmosphere and national attention the matchup would receive in prime time.