Church attorneys stated in a legal filing that Real Housewives of Salt Lake City star Heather Gay's "Bad Mormon" catchphrase does not create confusion among church members — an assertion that may complicate the Church's trademark lawsuit against other uses of "Mormon." The Mormonish Podcast reports the filing addresses Gay's previous attempt to trademark the phrase.

The Church's position that Gay's prominent use of "Bad Mormon" in her book, media appearances, and attempted trademark application is not confusing stands in contrast to its claims that Mormon Stories creates marketplace confusion. Gay's original trademark application was abandoned after the Church opposed it.