Ex-Mormon YouTuber Alyssa Grenfell argues in a video with over 37,000 views in 35 hours that The Church of Jesus Christ of Latter-day Saints' 2018 rebrand and recent messaging shifts haven't changed its stance on LGBTQ issues. Grenfell, who left the church and has built a following analyzing Mormon culture, says the church's emphasis on using its full name and softer public language obscures unchanged doctrinal positions on same-sex marriage and gender identity.

The video reflects ongoing ex-Mormon community discussion about whether institutional changes in tone represent genuine policy evolution or public-relations strategy.