The Big 12 Conference has launched a new sportsmanship initiative in response to repeated derogatory chants targeting BYU at conference games, according to the Salt Lake Tribune.

The campaign addresses a pattern of crowd chants directed at Brigham Young University teams during away games in the conference. The Big 12's response comes as the university, which is owned and operated by The Church of Jesus Christ of Latter-day Saints, navigates its second season in the conference after decades in other leagues.

The conference has not specified what enforcement mechanisms or penalties might accompany the campaign, and the Tribune report did not detail which schools or games prompted the action.