BYU is charging fans between $1,000 and $3,203 for a visit from mascot Cosmo the Cougar to their seats during home football games, according to the Salt Lake Tribune's Gordon Monson. The premium experience is part of a broader menu of paid game-day perks the university now offers.

Other available upgrades include sideline access, pregame field passes, and meet-and-greets with coaches and players, all carrying four-figure price tags. The move reflects BYU's push to monetize fan experiences as it competes in the Big 12 Conference.