A YouTube video titled "LuLaRoe: The Mormon Family Behind the Billion Dollar MLM Empire" was posted October 28, examining the Latter-day Saint family that founded the multi-level marketing company. LuLaRoe became one of the most notorious MLM operations of the 2010s, reaching an estimated $2 billion in sales before collapsing amid thousands of consultant lawsuits alleging the company operated as a pyramid scheme. Founders Mark and DeAnne Stidham settled with Washington state for $4.75 million in 2021. No channel information or view count is provided in the candidate.